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Activision Blizzard

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Building Blizzard Back Better: New Owners Would Solve World of Warcraft’s Problems

Editorials
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Veteran Internet users know of the turbulent time when Activision bought Blizzard and the gaming community exploded with anger. Of course, this wasn’t the first sell of Blizzard… the gaming company had previously been acquired by Vivendi, Sierra-Online (via CUC) and Davidson & Associates just to sort of measure out a few. Blizzard had a long history with Vivendi and that spree of 1998 to 2008 was pretty much considered their golden years. So, with that said, with all the problems the 2020s have brought Blizzard, what is the solution to their woes? Go back to their glory years where WoW released, Diablo released, StarCraft and StarCraft 2 released, etc. Forget Diablo, It’s Not a “Blizzard” Game Let’s set something straight, Diablo is actually a Condor Games game. Blizzard bought another studio, renamed them Blizzard North and they worked independently from Blizzard. The last thing they produced was in 2001…

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400 Blizzard Employees Don’t Know if They are Being Laid Off

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While video game media titan Activision Blizzard, Inc. is planning on laying off 8% of their massive workforce, a total 400 employees at one of the company’s offices are still unsure if they are being cut. Back in 2007, Activision revealed that it would merge with Vivendi Games. As Vivendi Games is a holding company to Blizzard Entertainment, the company of Activision Blizzard, Inc. was quickly forged. Well, during the recent fiscal fourth quarter results conference call, CEO Bobby Kotick revealed that the company would be laying off numerous employees following a demand to “reduce complexity and duplication.” “We’re staffing up production on our incubation efforts faster, and increasing our investment in live services, in our tools, in our Battle.net platform, and in new areas like our fast growing esports and advertising efforts, but all with an intense focus on excellence, so we never disappoint our players.” Kotick said. “Our…

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Activision Blizzard Lays off Hundreds of Workers, Despite Record high Revenues

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Video game titans Blizzard and Activision joined forces way back in 2007. That being said, it would appear that the merged gaming company is now making some changes Despite record high revenue for the year of 2018, the company will now be laying off over 700 employees. Back in 2007, Activision announced that the company would merge its assets with that of Vivendi Games. Among other things, Vivendi Games is a holding company to Blizzard Entertainment. Consequently, Activision Blizzard, Inc. was born. During the recent Activision Blizzard fourth quarter results conference call, CEO Bobby Kotick confirmed that the company would be performing lay offs following a desire to “reduce complexity and duplication.” Kotick’s full statement concerning the matter may be viewed below. “We’re staffing up production on our incubation efforts faster, and increasing our investment in live services, in our tools, in our Battle.net platform, and in new areas like…

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EA Stock Plunges, now Reaching 10 Year Low

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Electronic Arts Inc., the multi-billion dollar company behind many of the world’s top selling games, recently took a big hit in the stock market. Now it would appear that the company may soon reach a ten year low concerning the matter. As reported by Market Watch, EA’s shares (-13.43%) plunged by an estimated 10 percent on Tuesday following missed sales expectations. EA’s stock has reportedly fallen a total 24 percent within the past year. If EA’s stock continues to decline through today, the company will experience its largest single-day percentage decline since Dec. 17, 1999. EA Chief Executive Andrew Wilson has gone on to claim that the company faced “significant challenges” within the fiscal third quarter of the year that would continue through the fourth quarter. Battlefield V has drawn much of the blame. The title reportedly sold a grand 1 million fewer copies than EA executives had anticipated. The…

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The Growing Disconnect Between Developers and Their Community

Editorials
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“Do you guys not have phones?” A phrase that will live in infamy as the moment where people of the what I would define as more “hardcore” gaming audience realized that mobile games had worked their way into even the most “sacred” of gaming franchises. Mortal Kombat has one, Diablo is getting one and now the much-loved Alien: Isolation is getting a mobile sequel. But that is old news now and acts more as inspiration and example then the breaking of a story, so this one’s for you Alien: Blackout. What I am trying to say here is that there are basically two things that are examined when a game is put into development and that is money and popularity. The gaming community is at a crossroads where those two things are starting to butt heads which is ultimately hurting the people caught in the crossfire. No one can deny…

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Activision Blizzard is Being Weird

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Activision Blizzard is just outright being weird. It started many years ago when Activision bought Blizzard. At that point everyone declared Blizzard dead and that profits will rule the kingdom. That wasn’t… true you could say? Blizzard, under Mike Morhaime one of the co-founders of Blizzard, continued to prosper and be the one game launcher (Blizzard App, previously Battle.net) that no one complained about, Then 2018 hit and like many things, Activision Blizzard got weird. Mike Morhaime left the company, the CFO was poached twice and they basically began mothballing their very popular game Heroes of the Storm. All the while they spent most of the year being besieged by positive press about their profits. Then, there was BlizzCon where they announced the Diablo: Immortal game to basically people pausing and going what. Why did this happen? There is a lot to it, with many moving parts. If I had…

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